Bachelor of Arts in Communication (Masscom) (ABCom)
The Bachelor of Arts in Communication (Masscom) offers students a comprehensive understanding of the theories, practices, and technologies that underpin effective communication in today's society. Mass communication encompasses various channels, including print, broadcast, digital, and social media. This program delves into the nuances of interpersonal, organizational, and mass communication, preparing students for dynamic careers in fields such as journalism, public relations, advertising, digital media, and corporate communication.
Specialization
Within the ABCom program, students can tailor their studies to focus on specific areas of interest, such as journalism, public relations, advertising, digital media production, or media management. Each specialization provides in-depth knowledge and practical skills relevant to its respective industry, equipping students with the expertise needed to excel in their chosen career paths.
Curriculum
The curriculum encompasses a wide range of courses designed to provide students with a strong foundation in communication theory, media studies, journalism, writing, public speaking, and digital media production. Students engage in hands-on learning experiences, including media projects, internships, and collaborative initiatives that simulate real-world communication scenarios.
Experience
Throughout the program, students have the opportunity to gain practical experience through internships, co-op placements, and extracurricular activities such as campus media outlets, student-run publications, and industry partnerships. These experiences allow students to apply their theoretical knowledge in professional settings, build their portfolios, and network with professionals in the field.
Opportunities
Graduates of the ABCom program are well-positioned to pursue diverse career opportunities in media, communication, and related industries. They may find employment as journalists, editors, content creators, public relations specialists, advertising executives, social media managers, communication consultants, or corporate communication professionals. Additionally, some graduates choose to further their education through advanced degrees or specialized certifications to enhance their expertise and career prospects.
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